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Ji'an: Introduce and implement the "Eight Actions" to promote the improvement and expansion of commercial consumption


编辑:2023-04-15 09:33:53

On November 23, the Office of the People's Government of Ji'an City officially issued the "Ji'an City Three Year Action Plan (2022-2024)" (hereinafter referred to as the "Plan") to further unleash the potential of residents' consumption, promote the improvement and expansion of commercial consumption, and promote the high-quality and leapfrog development of the province's economy, The total retail sales of consumer goods in the city have exceeded 130 billion yuan, with an average annual growth rate of over 8.5%; The online retail sales exceed 13 billion yuan, with an average annual growth rate of over 10%; There are over 1500 commercial circulation enterprises above the designated size, with an average annual increase of over 200.




It is understood that this plan specifies the implementation of the "Eight Actions" in Ji'an, creating a higher quality circulation system, cultivating and introducing more competitive market entities, increasing higher quality consumption supply, creating a stronger consumption atmosphere, and accelerating the promotion of the city's commercial consumption improvement and expansion. The specific contents of these "eight actions" implemented are: "Gathering in Ji'an" and implementing market system upgrading actions. Efforts will be made to build two urban commercial centers, Jizhou District and Luling New Area, as well as three sub urban commercial centers, namely High Speed Rail New Area, Qingyuan District, and Ji'an County, to enhance the radiation and driving force of consumption in the central urban area; Ensure that the coverage rate of the transformation and improvement of township commercial centers in the city reaches over 70% by 2025.




Meet Ji'an and implement action to enhance consumption scenarios. Accelerate the construction of large-scale commercial and trade places such as Bubu Hi tech World, Aegean Shopping Park, Nengren Lane · Shuixiang Commercial Street, promote the transformation and upgrading of commercial blocks such as the Rulinli Commercial Street, Luling Humanity Valley Commercial Street, Tongluowan Pedestrian Commercial Street, and actively cultivate and identify provincial demonstration commercial blocks; Promote the innovative development of large-scale commodity trading markets such as Chengnan Commodity Trading Market and Ji'an Trade Plaza; Accelerate the construction of green shopping malls, guide green consumption, and strive to exceed 3 national level green shopping malls in the city by 2024; Improve the quality of the county (city, district) night market economy street, enrich the consumption supply of "night shopping", "banquet", "entertainment", "night tourism", "night performances", and "night health", and cultivate at least 13 high-quality night economy blocks by 2024, and actively strive to be rated as a provincial-level high-quality night economy block.




'Quality Ji'an', implementing brand consumption improvement actions. Strive to introduce over 30 well-known commercial brand stores, well-known retail brand stores, and well-known convenience store brand stores by 2024; Actively cultivate the regional public brand of "Jinggangshan" agricultural products and create "Luling Famous Products"; Strive to reach 30 time-honored enterprises in the city by 2024, and select at least 10 Ji'an brands with high market recognition, good industry (enterprise) scale, and development trend to participate in the selection of Jiangxi consumer brands.




To promote the Luling Baiwei cuisine, we will carry out the "Tasting Ji'an" campaign. Continuously building the "Luling Baiwei" cuisine brand, continuously enhancing the popularity, reputation, and influence of Luling cuisine; Further strengthen the research and innovation of Luling cuisine, and create a healthy and fashionable new Luling cuisine; Promote Ji'an Rice noodles enterprises to speed up going global, add 50 Rice noodles restaurants outside the province, focus on cultivating provincial Rice noodles production leading enterprises, and build a provincial Gancai food street.




'Business gathering in Ji'an', implementing the action of strengthening commercial entities. Encourage various backbone enterprises in commercial circulation to carry out chain and branded operations, expand to multiple industries and formats, and gradually expand their business scale through participation in shareholding, mergers and acquisitions, custody, and franchising. By 2024, there will be 500 new commercial circulation enterprises above the designated size in the city; Introduce large domestic and foreign commercial enterprises to establish regional headquarters, procurement centers, logistics distribution centers, or brand chain stores in Ji'an City, and introduce four new mid to high-end commercial complex projects by 2024.




Enjoy Ji'an with benefits and implement consumption promotion and expansion actions. Hold more than 4 large-scale consumption promotion activities covering the entire city each year, and each county (city, district) holds multiple consumption promotion activities tailored to local conditions each year; Encourage counties (cities, districts) to distribute low threshold and wide coverage consumption vouchers according to local conditions, and promote the expansion of consumption in bulk commodities, accommodation and catering, wholesale and retail, cultural tourism, and other areas.




Implement digital logistics efficiency improvement actions with the goal of "material prosperity and safety". Increase the construction of online consumption platforms such as "Cloud Enjoying Luling", allowing a large number of advantageous brands such as "produced in Ji'an" and "made in Ji'an", especially those from public areas in Jinggangshan, to take advantage of e-commerce live streaming express and sell well throughout the network; By 2024, we will basically have logistics distribution centers in counties, distribution stations in townships, and express delivery services for all villages; Actively building provincial-level demonstration logistics parks and cultivating 5A level logistics enterprises; Expand international logistics channels, stabilize the operation of the Ji'an to Xiamen rail sea intermodal trains, and quickly open water water intermodal channels connecting rivers and seas to attract foreign trade enterprises to import and export through waterways; Fully leverage the bonded logistics function of the Jinggangshan Comprehensive Bonded Zone and vigorously develop new formats such as cross-border e-commerce.




Integrate Ji'an and implement industrial integration development actions. Promote the opening up and market-oriented operation of the major cultural and tourism projects of the city's 40 provincial tourism development conferences, promote the entry of commercial formats into scenic spots, and actively create a boutique business culture and tourism integration model integrating "food, housing, travel, shopping, entertainment, business, education, leisure and novelty"; Strengthen tourism exchange and cooperation with the Guangdong Hong Kong Macao Greater Bay Area and cities along the high-speed rail line, promote smart travel with "one mobile phone tour of Ji'an", and actively carry out tourist exchanges with surrounding cities; Carry out community elderly care service improvement actions, encourage the construction of a number of leisure and health towns, and create health care service brands; Vigorously develop consumer formats such as sports fitness and competition performances, build a batch of municipal demonstration fitness trails, create a batch of high-quality events, and promote sports consumption; Deeply carry out the "One City, One Exhibition" and "One Industry, One Exhibition" activities, fully leverage the role of Ji'an International Convention and Exhibition Center, organize and hold various exhibitions such as the Jinggangshan Regional Public Brand Series Product Exhibition, New Year Goods Exhibition, Electronic Information Exhibition, etc., and support various regions to create a batch of brand exhibitions with distinctive features, prominent themes, and strong professionalism based on industrial characteristics.


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